Mizak & Pacetti

Client: Mizak & Pacetti, LLC Market: Parma, Ohio Industry: Legal / Law Firm Agency: Norzer

The Challenge

Mizak & Pacetti is a family-owned law firm in Parma, Ohio. The attorneys live in the community they serve and handle cases personally, not through layers of staff. But their digital presence wasn’t reflecting that.

When Norzer took over in early 2025, the site was running on a broken Drupal build, getting 1 to 2 clicks per day, and those were likely bots. Big downtown Cleveland firms and other local competitors were dominating Parma search results, even though Mizak & Pacetti had something none of them could claim: attorneys who actually live in Parma and are part of the community they serve.

Our goal was simple. Make Google understand what made this firm different and put them in front of the Parma residents who needed them most.

What We Did

As part of the Norzer Local Domination System, we built a full local SEO and content plan from the ground up:

Local SEO Infrastructure

• Google Business Profile optimization
• Local SEO optimized service pages
• Schema markup implementation (LegalService, Attorney, FAQ, BreadcrumbList)
• On-page technical SEO audit and corrections
• And much more

Content Strategy

• Hyper-local blog content targeting Parma and Cuyahoga County search intent
• FAQ content structured for rich result eligibility and AI citation
• Practice area pages rewritten for local keyword density and E-E-A-T signals
• LLM-optimized content structured to be cited by ChatGPT, Perplexity, and Google AI Overviews
• Every content piece built around Google’s E-E-A-T standards: Experience, Expertise, Authoritativeness, and Trustworthiness

AI Search Visibility

• Entity reinforcement throughout all content (attorney names, firm name, practice areas, geography)
• Clean, definitive statements formatted for AI summarization
• Tracking of AI Share of Voice across 10 branded and practice-area prompts

The Growth

From 1 to 2 clicks per day to over 20 clicks per day on average, with peak days hitting 52. Impressions grew from near zero to over 3,000 per day. Rankings moved from page 3 and beyond to consistent page 1 placement across core practice area keywords. And the leads followed. The firm went from 1 to 2 email leads per month to now averaging 20 or more, with call volume also increasing drastically. The growth was significant enough that the firm had to bring on additional attorneys just to handle the volume. All of this in just over a year.

AI Search Results

Mizak & Pacetti went from zero AI visibility to dominatingShare of Voice for Parma legal searches across multiple AI platforms. When someone asks ChatGPT, Perplexity, or Google AI Overviews about lawyers in Parma, Mizak & Pacetti shows up.

The Visby Share of Voice tracker showed the firm mentioned or recommended in response to prompts like:

• “Best lawyers in Parma Ohio”
• “Best DUI lawyer in Parma Ohio”
• “Best divorce lawyer in Parma Ohio”
• “Best criminal defense lawyer in Parma Ohio”

Why It Worked

Mizak & Pacetti had a real story: local attorneys, direct access, full-service representation under one roof. Norzer built the infrastructure to make sure Google and AI search tools could find it, trust it, and surface it above the competition.

No shortcuts. No templates. No cookie-cutter strategy recycled from another client. Just solid local SEO work done right, built around what actually makes this firm different.

And honestly, we’re just getting started.

Ready to Be the Mizak & Pacetti of Your Market?

If you’re a law firm or any local business that should be ranking higher and generating more leads, let’s talk. The consultation is free. The results are real.