What Is the Best Local SEO Book?
There is no single best local SEO book. There is a best one for how you plan to work, and the honest...
Ryan McCain
Insights
Real local SEO and digital marketing knowledge, not recycled advice. Everything here comes from work we're actually doing for clients right now, written so you can use it whether you're a Norzer client or not.
Google Maps Ranking Signals: What to Do Now
The 72 Google Maps ranking signals that Search Engine Land reported this month point to one lesson f...
Ryan McCain
I Asked ChatGPT for a Plumber in My Area. Here’s Who It Picked, ...
I asked ChatGPT for the best plumbers in Baton Rouge. It gave me four names, and a plumber I know do...
Dylan Van Der Westhuizen
Winning on Yelp: A Small Business Guide (2027 Edition)
Yelp is no longer just a review site. In 2026 it became one of the main sources AI tools use to reco...
Ryan McCain
Winning on Thumbtack: A Small Business Guide (2027 Edition)
Thumbtack is a pay-per-lead marketplace, and the small businesses that win on it are the fastest, mo...
Ryan McCain
Winning on Nextdoor: A Small Business Guide (2027 Edition)
Nextdoor is the one platform where your neighbors do the selling for you. Every account is tied to a...
Ryan McCain
Winning on Houzz: A Small Business Guide (2027 Edition)
Houzz is a portfolio platform, not a lead machine. For a small business that remodels, builds, or de...
Ryan McCain
Winning on Angi: A Small Business Guide (2027 Edition)
Angi still rewards the pro who answers first, looks most credible, and keeps recent reviews coming, ...
Ryan McCain
Free AI Prompt: Find Local Content Ideas That Bring In Leads
“Post a blog every week” is some of the most common advice small businesses get, and som...
Ryan McCain
Free AI Prompt: Write Homepage and Service Page Copy That Ranks and Ge...
Most local service pages are written for nobody. They list services, say “quality work at fair...
Ryan McCain
Free AI Prompt: Build a Website Structure for Your Local Business
Most small business websites grow by accident. A page gets added here, a service gets forgotten ther...
Ryan McCain
Free AI Prompt: Find Your Business’s Independent Digital Footpri...
Most local SEO checks look at the places you control: your website, your Google Business Profile, yo...
Ryan McCain