Welcome to Norzer Insights

At Norzer, we don’t just talk about SEO, automation, and AI tools — we test them, build with them, and share what actually works. From custom Python scripts to hands-on local SEO & AI/LLM, our Insights blog is packed with practical tips and tutorials that help small businesses and marketers grow smarter and faster. Whether you're optimizing your Google presence or experimenting with the latest AI prompts, you'll find something actionable here.

Norzer Launches a New Local SEO–Optimized Website for VoIP Heroes

Ryan McCain
January 7, 2026
9:29 am
0 comments

Norzer is proud to announce the launch of the brand-new VoIP Heroes website, a project built from the ground up to help a fast-growing Chicagoland telecommunications provider establish a strong local presence, attract high-intent business traffic, and generate qualified inbound leads. VoIP Heroes is a locally owned Midwest VoIP provider based in Westmont, Illinois, serving […]

New Website Launch: Coleson Corp. Defense Contractor Website Completed

Ryan McCain
December 29, 2025
4:02 pm
0 comments

We’re excited to announce the completion of a full website redesign for Coleson Corporation, a Woman-Owned Small Business and HUBZone-certified defense contractor supporting the Department of Defense and federal agencies. Coleson needed a website that clearly communicated credibility, security, and mission alignment while competing visually and strategically with much larger defense integrators. Our goal was […]

Norzer Local SEO Blog Post Dominator AI Prompt v1.31

Ryan McCain
December 18, 2025
2:31 pm
0 comments

This post documents the exact prompt we use at Norzer to create local SEO blog content that supports Google Maps rankings, strengthens service pages, and reads like it was written by a real local expert. It is designed for service businesses that rely on local search visibility and want blog posts that actually reinforce their […]

Small Budget Google Ads Guide for Small Businesses (2026) | Checklist

Ryan McCain
November 20, 2025
9:19 am
0 comments

Running Google Ads on a tight budget is completely possible when you follow a clear and efficient SOP. For service businesses spending under $3,000 monthly, especially those working with $600 per month which is about $20 per day, there is no room for wasted time or wasted spend. This guide is short, direct, and focused […]

The ‘Norzer Local FAQ Builder’ AI Prompt v1.2

Ryan McCain
August 19, 2025
9:54 am
0 comments

The Norzer Local FAQ Builder is our custom AI prompt designed to transform real customer conversations, reviews, and local insights into high-converting FAQ sections. Instead of generic copy, it generates hyper-local questions and answers that sound like a true neighborhood pro. Each FAQ is crafted to improve local SEO rankings, qualify for Google’s FAQ rich […]

The Ultimate WordPress Security Hardening Guide & Checklist

Ryan McCain
August 6, 2025
9:37 am
0 comments

Harden Your WordPress Website Security from the Server Up With This Hardcore WordPress Security Guide and Boost SEO in the Process Your WordPress website is the digital face of your business. It welcomes customers, showcases your brand, and drives revenue. But if it’s built on WordPress, it’s also a glowing target for attackers. Every day, […]

Norzer Just Launched: A New Online Home for ExcelLift

Ryan McCain
July 24, 2025
10:55 am
0 comments

We’re excited to announce the launch of the brand-new website for ExcelLift — a trusted North Carolina company specializing in house lifting, foundation repair, and structural relocation. ExcelLift doesn’t just elevate homes — they protect what matters most. And when a small business is doing something that important, they deserve a website that’s just as […]

BrandBrain: How AI Tools Might Be Misrepresenting Your Brand

Ryan McCain
June 26, 2025
7:52 am
0 comments

AI platforms like ChatGPT, Gemini, Claude, and Perplexity are shaping how people perceive brands, often before they ever land on a website. These large language models (LLMs) pull data from public sources to answer questions, recommend products, and summarize solutions. The problem? Many of those AI-generated summaries are wrong, incomplete, or outdated. That means even […]

How to Access Hidden ChatGPT JSON Data Using Chrome DevTools (SEO Pro Tip)

Ryan McCain
June 25, 2025
9:38 am
0 comments

If you're the kind of SEO who digs into Chrome DevTools and loves finding hidden layers of how things work, this one's for you. This morning, in the free Norzer Discord server, J shared a fascinating technique: how to extract the raw JSON data returned by ChatGPT after using the Search function. This is the […]

Norzer Screaming Frog Analysis Prompt: Easy AI SEO Analysis

Ryan McCain
June 20, 2025
11:27 am
0 comments

H/T Caleb Ulku If you're using Screaming Frog but not sure what to do with all the data it spits out, you're not alone. Most audits stop at surface-level metrics, leaving real SEO opportunities buried in spreadsheets. That’s why we created the Norzer Screaming Frog Analysis Prompt for AI, a detailed breakdown of exactly what […]

Introducing the Norzer Local SEO City Service Page Generator: Your Local SEO Powerhouse

Ryan McCain
June 16, 2025
3:12 pm
0 comments

At Norzer, we know how important it is for small businesses to dominate local search. Whether you're a real estate agent in Baton Rouge or a plumber in Portland, your success depends on showing up when locals search for your services. That’s why we built a Custom GPT for Local SEO City Service Pages—a specialized […]

Introducing Norzer Link Bait Generator: Smart Local SEO Ideas on Demand

Ryan McCain
June 16, 2025
2:07 pm
0 comments

Let’s be honest, most content idea generators are either too generic or just plain useless for small business owners. That’s why we built something better. Meet the Norzer Link Bait Generator - our free custom GPT that delivers 20 unique link bait content ideas and 10 powerful growth strategies based on your business niche and […]

The 1980s/1990s BBS and HPAC Scene (And Why It Still Inspires Norzer)

Ryan McCain
June 13, 2025
1:21 pm
0 comments

Back in the early '90s, I ran a BBS out of my bedroom in Houston called “The h0nky r1nk," a nod to the Beastie Boys. It ran on a dusty beige desktop with a drive that sounded like it was grinding coffee beans. Every time someone dialed in, it would knock the whole house phone […]

Norzer Local SEO Citation Auditor AI Prompt

Ryan McCain
May 21, 2025
11:09 am
0 comments

Fix Inconsistent Business Listings with the Norzer Local Citation Auditor AI Prompt Inconsistent citations can quietly damage your local SEO rankings, confuse search engines, and cost your business valuable leads. The Norzer Local Citation Auditor AI Prompt is built to help you quickly spot problems and opportunities in your business’s online presence. Instead of just […]

Norzer Google Business Profile 52-Week Post Generator AI ChatGPT Prompt

Ryan McCain
May 21, 2025
10:59 am
0 comments

Automate 52 Weeks of Google Business Posts with the Norzer GBP Post Generator AI Prompt Keeping your Google Business Profile active is essential for ranking in local search and attracting new customers—but staying consistent can be a challenge. That’s where the Norzer Google Business Profile 52-Week Post Generator AI ChatGPT Prompt comes in. This powerful, […]

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