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Norzer Local SEO Backlink Dominator AI Prompt

Screenshot of a ChatGPT prompt running with Deep Research mode enabled for backlink analysis

Table Of Contents

The Norzer Local SEO Backlink Dominator AI Prompt is built to help you uncover high-impact local backlink opportunities that improve your clients’ local SEO, Google rankings, and visibility in AI-driven search results. Whether you’re working with a law firm, contractor, or any local business, this prompt digs deep into your specific niche and location to find relevant backlink opportunities from community groups, sponsorships, local media, directories, and more. This version also works the other way around: it works out which businesses the client actually competes with locally, then shows where those competitors already have links, so you can go take the same ground.

To use it, paste the prompt into Claude, ChatGPT or Gemini with web search or deep research turned on, then fill in the fields in square brackets: business name, URL, niche, location, and the optional nearby cities and known competitors. Leave the optional ones blank if you do not know them. You’ll get a prioritized list of backlink opportunities with real URLs, contact details, and exact steps to get listed. Every entry is tagged SEEN (the AI opened the page) or NOT CHECKED (it only saw it in search results), so you know which leads are confirmed and which need a look before you spend money. The report ends with a summary table you can drop straight into a link building plan.

Credit goes to Caleb Ulku, who created a YouTube video on this topic. Subscribe to his awesome YouTube channel for A+ local SEO information.

I created a video going over the prompt here:

Note: the video above walks through an earlier version of the prompt. The idea is the same, and the prompt below is the current version. Watch it for the strategy, then copy the prompt underneath.

–> Turn on web search or deep research before you run it! <–

Screenshot of a ChatGPT prompt running with Deep Research mode enabled for backlink analysis

Prompt begins. Copy everything in the box:

Prompt
I need a comprehensive list of all the potential backlink opportunities for the local business listed below:
Business name: [BUSINESS NAME]
Business URL: [BUSINESS URL]
Niche: [NICHE]
Location: [CITY, STATE]
Nearby cities served: [CITY, CITY, CITY]
Known competitors (optional): [COMPETITORS]
Prioritize opportunities located in the city where the business is based, but also include valuable options from surrounding towns and statewide resources, especially legal directories, state associations, and regional media that serve the entire state.
This should include (but not be limited to): Local organizations, community groups, chambers of commerce, neighborhood associations, Rotary clubs, and nonprofit organizations that allow local business listings or sponsor acknowledgments. 
*Events and Sponsorship Opportunities*
Annual festivals, charitable fundraisers, community fairs, and any other local events that might offer sponsorship packages or partnerships in exchange for a backlink on their event page.
*Business Directories and Listing Websites*
Established local business directories, industry-specific directories (e.g. home services directories, local business directories, legal directories, etc.), and niche platforms relevant to the business’s location and industry. Also include any websites where the business may qualify for a listing based on certification, accreditation, or verified status.
*Local Media Outlets*
Online versions of newspapers, magazines, radio stations, or community newsletters that accept submissions, sponsor mentions, or directory listings. Also, include any local or regional blogs that may offer ad placement or sponsored post options.
*Educational Institutions & Government Pages*
Local schools, colleges, or government websites that may list or partner with local service providers (e.g., vendor lists or career day sponsorships).
*Expert advice opportunities*
Places where we could provide expert advice for backlink opportunities.
Include journalist request platforms such as Qwoted, Featured, and Help a B2B Writer, local podcasts, and guest columns in local or regional business publications.
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For each opportunity, please include:
The organization/event/directory name and a short description of why it’s relevant for a business in this niche.
The website URL (or other contact details). A brief note on how to apply or request inclusion (e.g. sponsorship packages, membership fees, contact forms, etc.).
Clearly indicate whether each opportunity is paid or free. Search for a mix of opportunities, both high authority websites and lower authority websites.
Finally, note any requirements, costs, or other important details that might affect the feasibility of these backlink opportunities.
The output should be in an easily read format. Start with “local organizations and community groups” and list them in a numbered list in order of priority for seeking a link. Start with the URL for the link then the organization name, and an overview of how to get the link and any requirements. Each specific URL should have its own entry in the list. Do not combine URLs into one entry.
The second broad category should be “Events and Sponsorship Opportunities” with the same organization as the “local organizations and community groups.”
The third should be “Local Media Outlets & Publications” and include suggestions as to how to contact local publications, such as the local newspaper. Analyze recent stories about local businesses and suggest an approach that could work to get the newspaper to feature my business. Make sure to include the specific contact information for the person and whether it is sponsored or editorial coverage. If sponsored, include a rough estimate of the cost.
Please add any suggestions at the end, and give me some niche ideas to grow my business and list 5 unconventional or niche ideas for local backlinks, such as church bulletins, school sports team sponsorships, or bar association events, not commonly used by competitors, if these opportunities make sense.

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The examples above (legal directories, bar association events, and so on) are only examples. Swap in the equivalents for this niche.

*Competitor Link Gap*
Also work out who this business actually competes with locally, and where those competitors already get links. Use whichever of these you can actually read:
1. Google Maps or the local map pack, searching the Niche plus the city in Location.
2. If you cannot read Maps, the local businesses ranking in regular search for the Niche plus the city, and for the Niche plus "near me".
3. If you can read neither, say so and use any known competitors listed above. Do not invent competitors or substitute national brands.
Use the city in Location, not a broad metro or region name. Skip directories, lead-gen sites, and national franchises. Pick the top 3 to 5, tell me which method you used, and tell me whether this business itself shows up in those results.
Then find where those competitors already have links: chambers, local guides, directories, sponsorships, trade groups, news stories, vendor and realtor lists, nonprofits, and anywhere else. For each one, give the page URL and which competitor appears on it. Check whether this business is already listed there. If it is, mark it ALREADY LISTED and say whether that listing links to the business's website.
Put this section first in the report, before "local organizations and community groups." Do not repeat these URLs in later sections.

*Tagging*
List every opportunity you find, including pages that blocked you or that you could not open. Do not drop anything for being unchecked.
Tag every entry SEEN if you loaded the page yourself, or NOT CHECKED if you only found it in search results, it blocked you, or you did not open it.
Never tag a page SEEN if it returned an error, a 404, or a challenge, or if the content did not actually load. A dead or broken URL is NOT CHECKED, every time. If you cite a page as the source of a fact, that page has to be one you actually read.
Only state as fact that a page links to a competitor, or give a rating or contact name, if you saw it on the page. Otherwise say it is unconfirmed. Costs are the exception: a rough estimate is fine, just mark it as an estimate rather than making it look verified.
Do not report nofollow or dofollow. You cannot see that. Give me the URL and I will check it.
Do not contact anyone, submit forms, or pay for anything.
Cover every category above. If one has nothing, say none found. Do not stop partway or ask whether I want more research. Deliver the whole report.

*Summary Table*
End the report with one table listing every entry from every section, with these columns: Priority (1 = do first, 2, 3), URL, Organization, Category, Paid or Free, Cost (or unconfirmed), Tag (SEEN, NOT CHECKED, or ALREADY LISTED), Next Step. Sort it by priority. This table goes into our link-building plan, so do not leave an entry out of it.

Ready to generate more local leads? At Norzer, we help small businesses rank higher, get found faster, and convert more clicks into customers. Get in touch and let’s grow your business — one neighborhood at a time!

Ryan McCain
Ryan McCain is the founder of Norzer and has spent over 25 years in IT. Technology runs in the family. His dad led the team that programmed the navigation system for the first space shuttle, and when Ryan was about 10, his parents brought home a Commodore 64. While his dad read the manual, Ryan was already wiring it up and making it run. That moment lit the fuse. By the late '80s and early '90s, he was running an underground BBS from his bedroom, hacking phone lines, and learning to break and rebuild tech just for the challenge. (And yes, he's still a 2600 reader.) That same hacker-born mindset runs Norzer today: local SEO, GEO, AI, WordPress hosting, performance, and security. He stays on the cutting edge of how AI is reshaping search, and he's helped hundreds of small businesses rank higher, load faster, stay safer, and generate real, measurable leads, all without the big-agency nonsense. Outside of Norzer, he's an animal lover, an experimental home cook, and a loyal Boston sports fan from his IBM days. And Norzer is "Reznor" scrambled, a nod to Trent Reznor and a symbol of Ryan's roots in tech, music, and thinking differently.
Google AI Certified and Local SEO Expert
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