Winning on Angi: A Small Business Guide (2027 Edition)

Angi still rewards the pro who answers first, looks most credible, and keeps recent reviews coming, so you win on speed, profile, and proof instead of by paying more. Most leads go to several pros at once, which means the first credible reply usually takes the job.

The math has shifted in your favor a little. Angi’s CEO said on the August 2026 earnings call that pros now win about 1 in 6 of the leads they pay for, up from about 1 in 9 two summers ago, so a $60 lead costs about $360 per booked job, not $60.

At Norzer we treat Angi as rented traffic: use it to land customers, then move them into channels you own, your Google Business Profile, your Entity Home, and your own customer list. That is how the loop closes.

More free guides for local businesses. This is one of several free platform guides we wrote for small business owners. Read them all: Angi, Houzz, Nextdoor, Thumbtack, and Yelp. More are on the way, so check back.

What changed since the 2026 edition

Nine things moved since the 2026 edition, and this table shows what to use now.

Topic	2026 edition said	2027 edition: what is current
Pro win rate	Up 10% after homeowner choice	Pros win about 1 in 6 paid leads, up from about 1 in 9 two summers ago (Q2 2026 call)
Lead volume	Homeowner choice cut total volume	Q2 2026 leads down 13%, service requests down 6%, revenue $248.0M, down 11% (Q2 2026 release)
Active pros	Not covered	Average monthly active pros 106,000, down 17% year over year; acquired pros 27,000, up 13% (Stock Titan summary)
Angi in ChatGPT	Launched March 2026	Same launch (March 4, 2026). Angi says its homeowner AI agent now touches about 50% of homeowner traffic and converts it at 3 times the rate of traffic that never meets it
AI tools for pros	“Rolling out”	AI Front Desk beta launched July 2026, the first agent in Angi’s Pro Chief Revenue Officer suite
Response-time research	100 times and 21 times, “research shows”	Those multiples come from a 2007 MIT and InsideSales.com study of sales leads, not Harvard Business Review. HBR’s 2011 study found about 7 times better odds within an hour. Use the direction, not the decimals
Super Service Award	3 or more reviews, 4.5 stars, some pages cite 25 leads	A 2025 winner’s press release repeating Angi’s criteria cites a 4.5 current and lifetime rating plus good standing, with no review count. The window runs Nov 1 to Oct 31
Lead credit window	45 days, some pages say 30	45 days on Angi’s help center. A HomeAdvisor Pro page still says at least 24 hours old and under 30 days. Check your account
Angi Ads terms	35% early termination fee, up to 10% yearly increase	We could not verify Angi’s current contract text. One consumer complaint cites 35% of unused term. Read your own agreement before you sign

How Angi works in 2027

Angi is one pro account with three products, shown on two consumer websites, and since January 2025 homeowners pick which pros they contact.

Angi (NASDAQ: ANGI) started in 1995 as Angie’s List and became an independent public company when IAC completed its spin-off on April 1, 2025. Your profile appears on both Angi.com and HomeAdvisor.com, which run on the same pro database, so reviews, ratings, and credentials match on both. You sign up once at signup.angi.com/pro and manage everything at office.angi.com. HomeAdvisor Pro is now called Angi Leads.

Product	What it is	How you pay	Best for
Angi Leads	Pay-per-lead matching, up to five pros per request	A fee when you and the homeowner both show interest	Pros who can reply in minutes
Angi Ads	Prominent placement across the platform	An annual advertising commitment	Established pros with strong reviews
Angi Services	Pre-priced, on-demand jobs (formerly Handy)	Angi sets the price, you do the work	Pros who want fixed-price work

The biggest structural change is homeowner choice. Angi’s CEO said in 2025 that about 40% of leads were auto-matched a year earlier and essentially none are now, because every lead is sent only after a homeowner chose that pro (Q1 2025 call). Pro win rate rose 10% right after the change, and by the Q3 2025 call Angi estimated win rate was up nearly 30% year over year (Q3 2025 call).

Here is where the platform stands as of Q2 2026 (April to June 2026):

• Revenue was $248.0M, down 11% from $278.2M a year earlier.
• Leads fell 13% and service requests fell 6%.
• Average monthly active pros fell 17% to 106,000, while average capacity per pro rose about 13% as Angi targeted larger customers (call highlights).
• Large pro and national partnership revenue grew 20% for the second quarter in a row (release).

What that means for you: fewer pros are splitting fewer leads, but Angi is courting bigger contractors, so a small shop has to win on speed and proof. It also means Angi is a channel you rent, not a foundation you own. Build it into your plan the way we build every client’s footprint: one channel inside a system, never the whole system.

How leads are sold and matched

Most Angi leads are shared, and each homeowner request goes to no more than five pros, so plan to compete.

• Opportunities and leads. An Opportunity is a homeowner project that matches your services and location. You can read the details and see the fee first. A lead is created when you and the homeowner both show interest, and you are charged then.
• Pricing is variable and not published. Fees change by task, location, and demand. Contractor-reported ranges for 2025 and 2026 run roughly $15 to $85 per lead for most trades, with roofing and remodeling past $100 and dense metros well above small markets. These are not Angi rate cards, so confirm every price in the app.
• Budget control. You set a monthly budget. Leads you receive automatically count against it, and leads you get by tapping interest in an Opportunity do not.
• Volume control. Adjust tasks, ZIP codes, your monthly budget, or pause leads, and set short-term coverage when you are booked out. Subscription pros call Customer Care at (877) 947-3639.

Norzer take: start with a tight ZIP radius and your one or two most profitable tasks, then widen only after the numbers prove it. Pause leads when you are booked out. Paying for calls you cannot service is the fastest way to turn a good channel into a bad one.

Angi Ads or Angi Leads

Start with Angi Leads and a hard monthly cap, and add Angi Ads only after your own numbers prove the channel works for your trade and market.

	Angi Leads	Angi Ads
Model	Pay per homeowner contact	Annual advertising commitment for placement
Commitment	Low, with a budget you control	A one-year term, commonly reported
Cost	Variable, charged win or lose	Monthly minimum commonly reported near $300
Best for	New or testing pros with fast response	Established pros with strong reviews and a real sales process

Both products draw on the same homeowner pool, so running both can mean paying twice for the same request. Track every lead by source before you add Ads.

Read the contract before you sign Ads. Contractors report 12 month terms that auto-renew and an early termination fee of 35% of the unused term. We could not verify Angi’s current contract language, so treat those figures as reports, ask for the full agreement in writing, and calendar the cancellation window the day you sign.

Norzer rule of thumb: paid traffic is an accelerator, not a foundation. Never sign an annual contract you could not afford to ride out for all 12 months.

Build your profile once, build it right

Finish your profile to 100% before a single lead goes live, because a homeowner decides on your profile in seconds and you are standing next to up to four other pros.

1. Sign up at signup.angi.com/pro and install the Angi for Pros app.
2. Request three or more reviews from past customers, and import up to five from your Google Business Profile so you never start cold.
3. Add your logo, business hours, a real description, and project photos.
4. Submit the background check and upload licenses and insurance.
5. Set your services and ZIP codes tightly before leads turn on.

Description. Write at least three sentences. Open with what makes you different (years in business, family owned, a specific service), add how you treat the customer, then name your service area in the words homeowners use and give a clear next step.

Photos, real only. Never use a photo you do not own. Shoot horizontal, at least 1,000 pixels wide, in natural light on a clean background, with before and after pairs taken from the same angle. Add new jobsite photos as you finish work.

Credentials. Upload licenses and insurance with issue dates, the issuer, and what each one covers. Keep them current.

Background check. The owner or principal of an Angi Approved business passes a criminal background check, which looks back roughly seven years and covers the owner, not every employee. Passing earns the Angi Approved badge.

Categories. Pick only tasks you want and can do at a profit. Over-broad categories are the top source of junk leads.

Your trade	Lead your profile with
Tree removal and arborists	Photos that show scale and safety, certified arborist credentials, proof of insurance
Roofing, remodeling, general contracting	Before and after galleries, project detail, manufacturer certifications, warranties
Cleaning and pest control	Recurring and seasonal plans, background check, team photos
HVAC, plumbing, electrical	License numbers, manufacturer certifications, tight task selection

Match your Google Business Profile exactly: business name, phone, categories, hours, and service area, character for character. “Suite 4” and “Ste 4” count as a mismatch. When every profile tells the same story, Google and AI tools trust it, and that is Pillar 3 of Halo One doing its job.

Badges, ratings, and how visibility works

Hold a 4.5 star rating, finish the background check, and keep reviews flowing, because those three drive most badges and most homeowner choices.

• Star ratings. Angi rates pros from 1 to 5 stars, replacing the old A to F grades. Ratings reflect factors such as price, professionalism, and punctuality, and they display the same on Angi.com and HomeAdvisor.com.
• Angi Approved. Awarded when the owner passes the background check, the business attests to required licensing, and the average stays at 3 stars or better. It is required to advertise and offer discounts.
• Super Service Award. Angi’s flagship award since 1999 is earned, not bought. Angi’s 2022 to 2024 winner releases list three or more service-related reviews in the window, a current and lifetime rating of 4.5 stars, and good standing. A 2025 winner’s release repeating Angi’s criteria lists the 4.5 rating and good standing only. The window runs November 1 to October 31, so the 2026 window closes on October 31, 2026. Recent winner announcements have landed in mid to late November, though an older Angi page says early February, so watch your account (a 2025 winner’s release, Angi’s 2023 release).
• Happiness Guarantee. Angi backs certain projects with a satisfaction guarantee, with limits by service type. It is a trust feature homeowners see before they book.

Angi does not publish its ranking or matching algorithm. Based on Angi’s own statements and how the platform behaves, these factors drive who gets chosen:

1. Review volume, recency, and rating.
2. Profile completeness: description, real photos, credentials, hours, accurate tasks and ZIP codes.
3. Response speed.
4. Service and geographic relevance.
5. Good standing: no unresolved complaints, no unpaid balance, current licensing.
6. Ad spend, which buys placement but does not override the first five.

If your rating is under 4.5 with the window closing in four weeks, fix service recovery and review cadence before you spend another dollar on leads.

Speed wins the lead

b

Here is what the research really says, corrected from the 2026 edition:

• A 2007 Lead Response Management study (MIT and InsideSales.com, led by Dr. James Oldroyd) found that contacting a web lead within 5 minutes, versus 30 minutes, made contact about 100 times more likely and qualifying about 21 times more likely. That figure is often credited to Harvard Business Review, but it did not come from HBR.
• The Harvard Business Review article “The Short Life of Online Sales Leads” (March 2011) audited 2,241 U.S. firms and found an average first response of 42 hours. Firms that tried within an hour were nearly 7 times as likely to qualify the lead as firms that waited even an hour longer, and more than 60 times as likely as firms that waited 24 hours or more. We read those numbers in secondary summaries because HBR’s text is paywalled (summary).
• Both datasets are sales leads from other industries, not Angi homeowner requests. Treat them as direction, and measure your own response time against your own booking rate.

Set up to be instant

• Turn on push, text, and email alerts, and keep the Angi for Pros app on your home screen.
• Add a missed-call text-back or an AI receptionist so a first touch goes out while you are on a roof. If your texts send through software, register the number with the carriers (A2P 10DLC), or messages can be blocked without warning.
• Always attempt a call within 24 hours. It wins jobs, and it is a requirement for lead credit.

What to say first (copy, fill the brackets, send):

Hi [First Name], this is [Your Name] with [Business] in [City]. Thanks for reaching out about [their job, in their words]. Two quick questions so I can give you a real number: when do you need this done, and roughly how big is the job? I can come by [Window 1] or [Window 2]. Which works better?

Qualify on timeline, scope, and budget before you write a detailed quote. Chase leads that match your tasks, have a realistic budget, and fit recurring or high-ticket work. Skip leads far outside your area or far below your minimum job value, and tighten your targeting instead of chasing everything.

Reviews, the Norzer way

Ask every customer, the same way, right after the job, and ask them to describe what you did and how it went in their own words.

The numbers say why. In BrightLocal’s 2026 survey of 1,002 U.S. consumers, 97% read reviews for local businesses, 68% need at least four stars before they will consider a business, and 74% focus on reviews from the last three months. Eighty-nine percent expect the owner to respond, and 80% are more likely to use a business that answers every review (BrightLocal). Fresh and steady beats a one-time burst.

On Angi, reviewers must have an account and give contact information, companies cannot rate themselves, and reviewers confirm they are not affiliated with or competing against the business. Your reviews show on both Angi.com and HomeAdvisor.com from one source.

Here is the one line we put in every review request we write. It asks for the story, not for five stars:

Quick favor, [First Name]? It was great [specific detail about the job]. If you could leave us a review and discuss in a few sentences what we did for you and how it went, we would appreciate it: [REVIEW LINK]. Takes about 60 seconds. And if anything fell short of what you expected, reply or call me at [PHONE] so I can make it right.

The sequence

1. Seed early: request three or more reviews at launch and import up to five from Google.
2. Send the thank-you and the request when the job closes, then one follow-up a few days later.
3. Keep it steady. Two or three honest new reviews a month beats a burst.
4. Reply to every review within a day or two, good or bad. Name the service, name your town, add one real personal touch, and never argue in public.

The rules

• Invite every customer, not just the ones you expect to praise you.
• Never offer a discount, gift, or anything else in exchange for a review.
• No fake reviews, no reposted old testimonials, no reviews from staff or family, and nothing from anyone who did not hire you. The FTC’s 2024 rule on fake and manipulated reviews makes the worst of this illegal, not just against policy.

Mirror the same effort on your Google Business Profile. Homeowners cross-check you there before they hire.

The real math: cost per booked job

Your real cost is the lead price divided by your win rate, and Angi’s own number is now about 1 win in every 6 paid leads.

\text{cost per booked job} = \frac{\text{lead price}}{\text{win rate}}

Use this table to find yours. Angi’s CEO put the platform average at about 1 in 6 on the Q2 2026 call, up from about 1 in 9 two summers ago (call highlights).

Lead price	1 in 10 (10%)	1 in 6 (about 17%)	1 in 5 (20%)	1 in 3 (33%)
$30	$300	$180	$150	$90
$60	$600	$360	$300	$180
$85	$850	$510	$425	$255
$120	$1,200	$720	$600	$360

Contractors on forums often report close rates on shared leads of 10% to 15%. We could not verify that range, so measure your own. It moves with response speed, profile strength, and sales skill.

One job is not one customer. Example: a pest control or cleaning client who pays $100 a month is worth $1,200 a year. At a $60 lead and 1 in 6, you pay about $360 to land that client and earn it back in under four months. The same $60 lead for a single $120 handyman call loses money.

• New pros: a tight ZIP radius, your best one or two tasks, a modest monthly budget, and a disciplined 90 day test before any annual commitment.
• Established pros: raise spend only on tasks and ZIPs where cost per booked job sits comfortably below your gross margin per job.
• Always: log every lead through to booked or lost, by task and ZIP. Turn off any task where cost per booked job beats your margin. Budget for swings, because prices spike in peak season and in dense metros.

Disputes and credits

Angi issues credits, not cash refunds, for qualifying invalid leads, and its help center gives you 45 days to ask.

Angi’s lead credit guidelines say you must request within 45 days of the charge, that you must have attempted to call the homeowner within 24 hours of getting the lead, and that you cannot have an overdue balance. A page for Angi Leads (formerly HomeAdvisor Pro) is stricter: the lead must be at least 24 hours old and under 30 days old, call tracking must be on, and you must have tried the homeowner on multiple days. Which one applies depends on your account, so file in the same week and check your dashboard.

Qualifies

• Phone number not in service or not the homeowner’s.
• Project location outside your profiled ZIP codes.
• Project type that does not match your profiled tasks.
• Duplicate of an earlier lead from the same homeowner.
• A charge while your leads were turned off.

Does not qualify

• The homeowner did not answer or call back.
• The homeowner hired someone else or changed their mind.
• The homeowner was only shopping for quotes.
• You quoted and did not win the job.

Credits arrive as store credit on future charges and expire six months after issue. Angi decides each one at its discretion.

How to file. Open the Angi for Pros app or office.angi.com, go to the Leads tab, select the lead, choose Request lead credit, pick the reason, and submit. Customer Care is (877) 947-3639, Monday to Friday, 6 AM to 6 PM Mountain. Annual subscription pros generally cannot request per-lead credits because they are not charged per lead.

File every dispute the week the lead arrives, log your call attempt inside 24 hours, and keep an in-app and email paper trail for each one.

How Angi affects your Google and AI search results

Angi reaches AI in two ways. One is direct and growing, and the other is small. Knowing the difference keeps you from expecting the wrong thing from your Angi spend.

1. Direct AI connections. Angi launched an app inside ChatGPT in March 2026, so homeowners can find and request Angi pros without leaving the chat. When that happens, your Angi profile, reviews, and response record are the data ChatGPT works from. (More in the AI section below.)

2. Regular AI and Google search. When AI tools browse the web on their own, they rarely cite Angi pages. BrightLocal’s August 2026 study of 1.9 million AI citations found:

Source	Share of AI citations
Google Business Profile	28.6 percent
Yelp	9.5 percent
Facebook	2.2 percent
Angi	0.24 percent

About 93 percent of the domains AI cited were business websites.

Reviews are the signal that is growing. Whitespark’s 2026 Local Search Ranking Factors survey of 47 local SEO experts found the biggest change was “an increased importance of review signals and behavioural signals.” It also found that 3 of the top 5 AI visibility factors are citations, meaning your business details listed consistently on trusted sites.

What that means for you:

• Your Angi reviews feed AI directly through the ChatGPT app. Reviews that describe what you did and how it went give it something specific to say about you.
• Your Google reviews feed everything else. Google Business Profile is the source AI leans on most. Turn happy Angi customers into Google reviewers on the repeat visit.
• Consistency is a ranking signal. Use the same name, phone, and service area on Angi, Google, and your website. That’s the citation factor experts rank highest for AI.
• Your website closes the loop. Show your Super Service Award and best reviews on your site, since AI tools cite business websites more than any directory.

Closing the loop: turn Angi jobs into owned leads

Angi is a customer acquisition channel, so the real win is every Angi customer who ends up in a channel you own.

Halo One is the system we build for every client, and Angi plugs into all four pillars. Each pillar is the hand that feeds the other three.

Pillar	What it does with Angi
1. Entity Home (your website)	The source of truth every profile should agree with. Give each task you sell on Angi a page with the same services, service area, and prices
2. Google Business Profile	Keep name, phone, categories, hours, and service area identical to Angi, and ask every happy customer for a Google review, since homeowners cross-check you there
3. Niche Authority	Angi is one of the platform profiles that matter for home services. A complete, consistent, well-reviewed profile is another credible citation
4. Digital Presence	Angi Leads and Ads are paid accelerators. Post the same jobsite photos on your social profiles so every channel shows an active business

Here is the loop, in order:

1. Answer the lead in under five minutes.
2. Book the job and put the customer in your own system (Housecall Pro, Jobber, ServiceTitan, or similar) the same day.
3. Finish the job and send the review request while satisfaction is high.
4. Post the before and after to your Google profile and social.
5. Offer a maintenance plan or return visit: quarterly pest, monthly cleaning, seasonal HVAC tune-ups.
6. Repeat customers call you directly and cost you no lead fee.

Once you have finished a job for someone, you can add them to your own email or text list and market to them directly. That is your customer relationship. Get their permission before you text.

That is how the loop closes: reviews bring visibility, visibility brings calls, calls bring more reviews, and Angi becomes one door into your business instead of the only one.

Angi’s AI push

Angi is rebuilding around AI, and the best response is the one that works everywhere: a complete profile, accurate tasks, recent reviews, and fast human follow-up.

When	Move	What Angi reports
June 17, 2025	AI Helper	Homeowners describe a project in their own words and AI turns it into a precise service request (launch). Angi says users are 3 times more likely to request a quote and 25% more likely to report a completed project (Walls & Ceilings)
March 4, 2026	Angi app in ChatGPT	Homeowners go from a ChatGPT question to a service request and local pro matches on Angi (release)
Q2 2026	AI agent reach	About 50% of homeowner traffic meets the agent and converts at 3 times the rate. Angi is also testing ads in ChatGPT at roughly a $3M revenue run rate.
July 2026	AI Front Desk beta	First agent in Angi’s Pro Chief Revenue Officer suite, aimed at lead follow-up and appointment scheduling for pros (8-K summary)
By end of 2026	Homeowner platform migration	Angi expects to finish moving homeowners to its new AI-native platform

The homeowner side is moving the same way. In BrightLocal’s 2026 survey, 45% of U.S. consumers said they used AI tools when looking into local businesses, up from 6% a year earlier, and 40% said they trust AI to recommend a business. Google was still the biggest source at 71%, down from 83% (BrightLocal). In our experience AI tools name one or two businesses, not ten, so a thin footprint loses without anyone telling you.

What to do:

• Fill every task, ZIP, photo, credential, and hour on your profile. AI matching is only as good as what you give it.
• Keep your facts identical on Angi, your Google profile, and your website, so every source an AI tool reads agrees.
• Keep reviews recent and answered.
• Test Angi’s front desk tools when they reach your account, but do not hand your first reply to a bot you have not tested. A fast human follow-up still wins the job.

Common mistakes

Ten habits cost pros the most on Angi, and every one is avoidable.

• Slow response. Anything past an hour means you are paying for leads you already lost.
• An incomplete profile. Few photos, no credentials, and a thin description lose you the homeowner’s pick to a fuller competitor.
• Categories and ZIPs set too wide. This is the top source of junk leads and wasted budget.
• Ignoring reviews. Not asking, and not answering the negative ones.
• Chasing unprofitable leads. Take the ones that pay, skip the rest.
• Signing an annual Ads contract before you know your numbers. The early termination terms make it expensive to undo.
• Letting the credit window lapse. Free credits expire if you wait.
• Running Ads and Leads together without tracking. You risk paying twice for the same homeowner.
• Treating Angi as the whole business. Q2 2026 leads fell 13% and active pros fell 17%, which shows how fast a platform can shift under you.
• Policy violations. Fake reviews, reposted testimonials, stock photos, and misleading pricing get accounts penalized and reviews removed.

Every Day Is Exactly the Same: your weekly and monthly routine

The pros who win on Angi do the same small things on the same days, so put every item below on your calendar today.

Weekly, about 20 minutes

• Reply to every lead in under five minutes, all week. This is the habit.
• Review the pipeline: which leads came in, which you contacted, which booked.
• Check budget pacing and adjust tasks, ZIPs, or budget in small steps.
• File credit disputes on the week’s invalid leads, inside the window.
• Send review requests to the week’s finished customers and reply to new reviews.
• Add one to three fresh jobsite or before and after photos.

Monthly, about 60 minutes

• Recalculate cost per booked job by task and ZIP. Cut or retune the losers.
• Refresh your description and add new before and after sets.
• Confirm licenses and insurance are current and uploaded.
• Confirm your Angi name, phone, hours, and service area still match your Google Business Profile exactly.
• Check progress toward the Super Service Award: rating, reviews, and good standing.
• Reconcile lead spend and confirm no overdue balance, since that blocks credit eligibility.

Once a year

• Every October, check where you stand before the Super Service Award window closes on October 31.
• If you run Angi Ads, calendar the cancellation window the day you sign.

A staged 90-day rollout

Run Angi as a 90 day test on a small budget, and make every decision from your own booked-job numbers.

Phase 1, week 1: get down in it and build the foundation. Sign up at signup.angi.com/pro. Finish your profile to 100%: a description of three or more sentences, logo, hours, real photos (before and after, jobsite, team), licenses and insurance, and the background check. Import up to five Google reviews and request three or more from past customers. Mirror your Google Business Profile exactly. Set a tight ZIP radius, only your best one or two tasks, and a modest monthly budget. Do not sign an annual Angi Ads contract yet.

Phase 2, weeks 2 to 4: speed and reviews. Install the alerts and a saved first reply so every lead gets a first touch inside five minutes. Connect a CRM so leads and customers flow into your job system. Start the post-job review sequence. File credit disputes on invalid leads right away.

Phase 3, months 2 and 3: optimize. Track cost per booked job by task and ZIP. Turn off the losers and move budget to recurring and high-ticket work. Push your rating toward 4.5 and keep reviews flowing. Consider an Angi Ads contract only if your Leads numbers and your reviews are both strong.

Give each task about three months of data before you judge it, unless the numbers are clearly underwater. These are common patterns, not guarantees.

Benchmarks that should change your behavior

• Close rate under 10%: the problem is usually response speed, profile strength, or targeting, not the platform. Fix those before spending more.
• Cost per booked job above your gross margin on a typical job: turn that task off.
• Budget burning out early on calls you cannot service: tighten ZIPs and tasks instead of raising the budget.
• Rating below 4.5: put service recovery and review cadence first. It affects Super Service Award eligibility and conversion.

Caveats: what we verified and what we could not

We checked the numbers that matter against Angi’s own pages and earnings materials, and we are flagging the rest so you can check them in your account.

Verified in October 2026: the 45 day credit window on Angi’s help center, the credit rules and phone line, the March 4, 2026 ChatGPT app launch, the June 2025 AI Helper launch, the Q2 2026 figures and win rate comments, the July 2026 AI Front Desk beta, and the Super Service Award window dates.

Not verified, or only partly:

• Angi does not publish its ranking or matching algorithm or a lead price list. The factors here are inferred from Angi’s guidance and platform behavior.
• Lead prices and close rate ranges are contractor-reported, not Angi rate cards.
• Angi Ads terms (12 month term, 35% early termination fee, price increases, a $300 monthly minimum) come from contractor reports and the prior edition. We could not find Angi’s current contract text.
• The Super Service Award criteria differ across Angi’s pages and years, so check your own dashboard.
• Harvard Business Review’s article text is paywalled, so its figures come from secondary summaries.
• Contractor sentiment in public forums is mixed to negative, mostly about shared-lead economics and annual-contract cancellation. This guide assumes you compete on speed, profile, and reviews and manage spend tightly.

This guide is built for legitimate, long-game work. Fake reviews, reposted testimonials, stock photos, and misleading pricing break Angi’s rules and damage the reputation that wins jobs.

Your next move

Pick the one thing on this page that is costing you jobs today and fix it this week: turn on lead alerts and send your first reply inside five minutes.

Would you rather have us look? We will audit your profiles, your website, and where your leads are leaking, and tell you plainly what to fix first, whether or not you ever work with us. Request your free audit.

Sources

As of Oct 2, 2026. Items marked * are secondary summaries of an original we could not open.