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Halo One Book Companion Page

Everything from Halo One: The Local Digital Domination System in one place. It is all free, and you don’t need to sign up to use any of it.

The book tells you what to do and why. This page gives you the tools to do it: every prompt from the book, the printable worksheets, and the parts that change too often to print. If a screen in the book no longer matches what you see, check here first.

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Start here

Do not skip the audit. Chapter 1 walks you through 30 checks that show where your business really stands, and every other chapter builds on what you find.

  1. Download the Audit Scorecard (PDF). All 30 checks with G / Y / R boxes and room for notes, plus a place to record your monthly baseline numbers.

    Download PDF

  2. Set up a business project in your AI tool (ChatGPT, Claude, or Gemini). Keep all your audit notes and prompt results there.

  3. Ask AI about yourself. Paste these four questions into your AI tool, one at a time, and save the answers (Chapter 1, checks 4 to 7):

    • “Who are the top 3 [your service] in [your town], and what sources do you use to decide?”

    • “Why isn’t [your business name] in the top 3 for [your service] in [your town]? What would it take?”

    • “What are the cons of [your business name]?”

    • “Why does [top competitor] show up when people ask you for a [your service] in [your town]?”

  4. Run the two research prompts below: the Independent Digital Footprint prompt and the Market Research Report prompt.

Two questions to ask AI on every task

These come from Chapter 1. They take ten seconds and make almost everything you do with AI better.

  • Before it starts:

    “Are there any questions I could answer that would help you better complete this task?”

  • After it finishes:

    “Knowing what you know now, would you do anything different?”

The prompts in the book

Each prompt has its own page, with instructions and the full text ready to copy. Use them in order if you are starting from scratch, or jump to the one you need.

Chapter 1: Start With the Audit

  • Market Research Report prompt

    Turns your AI tool into a market research analyst and builds a full report on your business: where you stand, who you are up against, what you are missing, and where your next leads could come from. Run it with deep research mode on, after your audit.

    In the book: Chapter 1, “Go deeper on your own: the market research report.”

  • Independent Digital Footprint prompt

    Searches the live web for what exists about your business outside your own accounts: your state registration, mentions on local news sites and blogs, and any old names or other cities tied to your phone number.

    In the book: Chapter 1, audit check 8.

Chapter 2: Pillar 1, Entity Home

  • Website Framework prompt

    Plans your whole website before anything is written. It maps every Google Business Profile category and service to a page, then builds your sitemap, page specs, internal links, and a list of gaps.

    In the book: Chapter 2, “Do it yourself: mirror your Google profile onto your site.”

  • Homepage and Service Page Copy prompt

    Writes the copy for one page at a time, built for Google and for AI tools that quote pages, with 8 to 10 local FAQs. Run it after the Website Framework prompt, once per page.

    In the book: Chapter 2, “Not a Copy of a Copy.”

  • FAQ Builder prompt

    Researches the questions real customers ask about your service in your city, and writes local FAQs that sound like a real local pro answering the phone.

    In the book: Chapter 2, “Not a Copy of a Copy.”

  • City Service Page Generator

    Builds one page for one service in one city, based on local keyword research, a look at your top local competitors, and the real problems customers in that city face.

    In the book: Chapter 2, “Do it yourself: location pages, built the Norzer way.”

  • Local Resource Idea Generator

    Finds 10 local resource ideas that nobody has written yet, that need your real experience, and that lead to paying customers, ranked by how likely each is to bring in a lead. Run it with deep research mode on.

    In the book: Chapter 2, “Content that earns its place: resources, not blog posts.”

Chapter 5: Pillar 3, Niche Authority

  • Citation Auditor prompt

    Finds where your business is listed online, flags wrong or conflicting information, and shows which directories you are missing. Run it with deep research mode on.

    In the book: Chapter 5, “Do it yourself: find and fix your listings with the Citation Auditor.”

  • Backlink Dominator prompt

    Builds a prioritized list of real local backlink opportunities: chambers, sponsorships, suppliers, and community ties. The idea behind it came from YouTuber Caleb Ulku.

    In the book: Chapter 5, “Do it yourself: local backlinks.”

Downloads

Free printable PDFs from the book. Print them, or fill them in on screen.

Ad strategies from the book

Paid ads are an accelerator, not a foundation. Get the four pillars in place first, then use these to speed things up.

Platform guides

Step-by-step guides to setting up and winning on the platforms that matter most for local service businesses. Free to read, no sign-up. In the book: Chapter 5, “Do it yourself: platform profiles by industry.”

Google walkthroughs: screens that change

Google changes these screens often, so we link straight to Google’s own current help pages instead of printing screenshots that go out of date.

Google Business Profile (Chapter 3)

Reporting spam and bad reviews (Chapters 3 and 4)

Your website (Chapter 2)

Other listings (Chapter 5)

Ads (Chapter 6)

Sources by chapter

Sources are listed by chapter, in the order they appear. Search results, AI tools, and Google’s products change fast, so every source is dated where it matters. Where we describe our own experience rather than a published source, the chapter says so.

Introduction6 sources
  1. BrightLocal, Local Consumer Review Survey 2026 (1,002 U.S. adults, published February 2026)
  2. Google Business Profile Help, “Tips to improve your local ranking on Google” (relevance, distance, and how well known a business is; no paying for local rank)
  3. Whitespark, 2026 Local Search Ranking Factors (survey of 47 local search experts, published November 2025; estimated weight of on-page versus off-site signals for the map pack and AI search)
  4. Google Business Profile Help, video verification requirements
  5. SparkToro, on the 2024 leak of Google Search API documents (May 2024)
  6. Santa Year Round results: Norzer client data, shared with the client’s permission.
Chapter 1: Start With the Audit3 sources
  1. BrightLocal, Local Consumer Review Survey 2026 (AI tool use, trust in AI recommendations, review reading)
  2. Google Search Central, “A guide to Google Search ranking systems” (site-wide signals, updated December 2025)
  3. Google’s Business Redressal Complaint Form: search for the form by name to reach Google’s current version.
Chapter 2: Pillar 1, Entity Home9 sources
  1. Google Search Central, “Understanding page experience in Google Search results”
  2. Google Search Central, “A guide to Google Search ranking systems” (December 2025)
  3. Google Search Central, “Spam policies for Google web search” (doorway abuse)
  4. Google Search Central, “Creating helpful, reliable, people-first content” (E-E-A-T, YMYL, bylines, original content, and not faking freshness; updated December 2025)
  5. WebMCP draft specification, W3C Web Machine Learning Community Group
  6. Yoast, “What is ChatGPT Search (and how does it use Bing data)?” (November 2024)
  7. IndexNow, participating search engines
  8. Search Engine Land, “Google to no longer support FAQ rich results” (2026)
  9. Schema Markup Validator
Chapter 3: Pillar 2, Google Business Profile8 sources
  1. Search Engine Journal, “Google Confirms ‘Openness’ As Local Search Ranking Factor” (December 2023)
  2. Search Engine Land, “How Google Search and ranking works, according to Google’s Pandu Nayak” (antitrust trial testimony on NavBoost)
  3. SparkToro, on the 2024 Google Search API documents leak
  4. Search Engine Roundtable, on Google replacing Business Profile Q&A with AI answers in Maps
  5. Google Business Profile Help, video verification requirements
  6. PlePer Local SEO Tools Chrome extension, for checking competitor categories
  7. Whitespark, 2026 Local Search Ranking Factors (map pin placement, distance to the city’s center point)
  8. Google Business Profile Help, “Understand Google updates on your Business Profile” (where profile changes come from, and reviewing Google’s updates)
Chapter 4: Reviews7 sources
  1. BrightLocal, Local Consumer Review Survey 2026
  2. Federal Trade Commission, final rule banning fake reviews and testimonials (August 2024)
  3. Medill Spiegel Research Center, Northwestern University, “How Online Reviews Influence Sales” (with PowerReviews)
  4. Sterling Sky, “What is the Effect of Leaving Photos with Google Reviews”
  5. Sterling Sky, on how Google decides which reviews are “most relevant”
  6. Google Business Profile Help, “Report inappropriate reviews on your Business Profile”
  7. Google Business Profile Help, “Report negative review extortion scams on your Business Profile”
Chapter 5: Pillar 3, Niche Authority5 sources
  1. Search Engine Land, “ChatGPT gains access to Yelp reviews, ratings, and photos” (July 23, 2026, following Axios’s first report of the OpenAI and Yelp deal)
  2. Yelp Official Blog, “Yelp Brings Reservations and Waitlist to ChatGPT,” on its ChatGPT integration, the platforms its content powers, and its claim of a 3.4x lead in AI citations for home services (August 2026)
  3. Whitespark, “The U.S. Local Search Ecosystem” (data aggregators, and Yelp feeding Apple Maps and Bing)
  4. The BBB’s use of nofollow on outbound business links has been reported for years by Search Engine Roundtable.
  5. The Backlink Dominator prompt’s structure was originally inspired by YouTuber Caleb Ulku.
Chapter 6: Pillar 4, Digital Presence6 sources
  1. BrightLocal, Local Consumer Review Survey 2026 (platforms used to read reviews)
  2. Google Business Profile Help, “Manage your social media links”
  3. WordStream and LocaliQ, “Google Ads Benchmarks 2026” (13,474 U.S. search campaigns, April 2025 to March 2026)
  4. Google Local Services Help, “About Google Verified badge”
  5. Google Ads Help, “Local Services Ads transition to Performance Max campaigns with pay-per-lead goals”
  6. Google Ads Help, “Duration of the learning period for campaigns and what affects it”
Chapter 7: The Loop Closes13 sources
  1. Google Search Central, “AI features and your website” (updated December 2025)
  2. Search Engine Land, “ChatGPT gains access to Yelp reviews, ratings, and photos” (July 2026)
  3. Search Engine Land, on Google and self-promotional “best of” listicles (February 2026)
  4. Forbes, “Reddit Cracks Down On Bots, Spam, But AI Search Manipulation May Be Harder To Stop” (July 2026)
  5. eMarketer, “Reddit’s GEO crackdown could raise the stakes for AI visibility strategies” (July 2026)
  6. Sleeping Giant Media, on PromptWatch data showing Reddit’s share of ChatGPT Search citations falling (August 2026)
  7. Search Engine Land, “Reddit’s ChatGPT Search citations fell 86% in four days: Report” (August 2026)
  8. Google Search Central, “Spam policies for Google web search” (scaled content abuse, doorway abuse)
  9. SparkToro, “AIs are highly inconsistent when recommending brands or products” (with Gumshoe.ai, January 2026)
  10. Sterling Sky, “Does Geotagging Photos Influence Ranking?” (January 2024, updated August 2025)
  11. Google Search Central, “Do you need an SEO?”
  12. James B. Oldroyd, Kristina McElheran, and David Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review (March 2011)
  13. Santa Year Round and Mizak and Pacetti results: Norzer client data, shared with the clients’ permission.
Chapter 8: Add It Up1 source
  1. Fiverr, Small Business Month survey (nearly 6,000 small business owners in 25 countries, July 2024 to March 2025)

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