Free Local SEO Services Contract/Agreement Template for Agencies and Freelancers

Are you an SEO agency owner, freelancer, or contractor looking for a robust, legally-sound agreement to protect your business and clarify expectations with your clients? Look no further! We’re sharing our comprehensive SEO Services Agreement, crafted to ensure transparency and professionalism in every client relationship.

This sample agreement covers all the essential aspects of SEO services, including keyword research, on-page optimization, technical SEO, content creation, local SEO, link building, and more. It also addresses crucial legal protections such as limitation of liability, confidentiality, and termination procedures. By using this detailed agreement, you can focus on delivering top-notch SEO results while safeguarding your business interests. Feel free to copy and paste this agreement and customize it for your agency!

As always, consult with an attorney before entering into any contact.

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This SEO Services Agreement (the “Agreement”) is entered into as of [Effective Date] (the “Effective Date”), by and between:

Norzer, LLC (“Contractor”), with a principal place of business in the State of Louisiana and [Client Name], a [Client Business Type] with a principal place of business at [Client Address] (“Client”).

WHEREAS:

• Contractor desires to provide certain SEO services (the “Services”) to Client; and
• Client desires to engage Contractor to provide the Services;

NOW, THEREFORE, in consideration of the foregoing premises and the mutual covenants contained herein, the parties agree as follows:

1. Services

The following are examples of SEO services that may be provided under this Agreement, including but not limited to:

Keyword/AI NLP Research and Analysis

• Identifying and analyzing optimal keywords to target for relevant traffic.

On-Page Optimization

• Optimizing individual web pages, including meta tags, headers, and content.

Technical SEO

• Enhancing site speed, mobile-friendliness, indexing, and crawlability.

Content Creation and Optimization

• Developing SEO-friendly content for improved rankings.

Link Building

• Acquiring high-quality backlinks to improve domain authority.

Local SEO

• Improving visibility for local searches and optimizing Google Business Profile.

SEO Audits

• Comprehensive audits to uncover technical and strategic SEO issues.

Competitive Analysis

• Evaluating competitors to identify opportunities and gaps.

Analytics and Reporting

• Tracking keyword rankings, traffic, backlinks, and more.

E-commerce SEO

• Optimizing online stores to drive sales and visibility.

Voice Search Optimization

• Structuring content for voice search queries.

Mobile SEO

• Ensuring the site performs well across mobile devices.

Specific deliverables and timelines will be mutually agreed upon in writing. SEO is a dynamic, ongoing process and all services are subject to change based on evolving industry standards.

2. Disclaimers

• Contractor has no control over search engine algorithms or policies.
• Rankings are not guaranteed due to competitive and algorithmic factors.
• Google’s “Sandbox” effect may delay visibility for new websites.
• Listings may fluctuate; re-optimization will be offered if listings drop for over 30 days post-campaign.
• Niche directory fees (if chosen) are the Client’s responsibility.

3. Client Responsibilities

Client agrees to:

• Provide website and tool access as needed.
• Respond to Contractor inquiries within 48 hours.
• Approve content before publication.
• Adhere to all laws relevant to the project.

4. Reporting

Contractor will provide monthly SEO reports, which may include:

• Keyword rankings
• Organic traffic analysis
• Backlink profiles
• Conversion tracking (if applicable)

5. Term and Termination

• Agreement begins on the Effective Date and continues for [Number] months.
• Either party may terminate with [Number] days’ written notice.
• Contractor may terminate immediately for material breach if not cured within [Number] days.

6. Fees and Payment

• Client agrees to pay $XX/month, due by the 25th of each month.
• No refunds for early termination without cause, due to the compounding nature of SEO services.

7. Confidentiality

Each party agrees to protect the other’s Confidential Information, defined as:

• Any non-public business, technical, or financial information disclosed.
• This clause does not apply to publicly known, previously known, or independently developed information.

8. Disclaimer of Warranties

Contractor makes no warranties, express or implied, including fitness for a particular purpose or merchantability.

9. Limitation of Liability

Neither party is liable for indirect, incidental, or consequential damages, even if advised of the possibility.

10. Independent Contractors

This Agreement does not create a partnership, joint venture, or employment relationship.

11. Entire Agreement

This document constitutes the entire agreement between the parties and supersedes all prior discussions or agreements.

12. Governing Law

This Agreement will be governed by and construed in accordance with the laws of the State of [Your State].

13. Severability

If any clause is found invalid, the remainder of the Agreement remains in effect.

14. Notices

All legal notices must be sent in writing via certified mail or delivered personally.

SIGNATURES

The Contractor

By:

Name: [Your Name]

Signature: [Signature]

Title: [Your Title]

Date: [Date]

The Client

By:

Name: [Client’s Name]

Signature: [Signature]

Title: [Client’s Title]

Date: [Date]