Norzer Local SEO Citation Auditor AI Prompt

Fix Inconsistent Business Listings with the Norzer Local Citation Auditor AI Prompt

Inconsistent citations can quietly damage your local SEO rankings, confuse search engines, and cost your business valuable leads. The Norzer Local Citation Auditor AI Prompt is built to help you quickly spot problems and opportunities in your business’s online presence. Instead of just checking a few directories, it digs deep into your NAP consistency, authority signals, reviews, and even how your competitors show up in Google’s AI Overviews.

You’ll get clear, structured results like a citation spreadsheet, trust scores, review quality insights, authority gap analysis, and a list of new citation sites worth targeting. It’s designed to give you a practical game plan for building credibility, fixing inconsistencies, and improving local SEO visibility in the AI era.

Credit goes to Caleb Ulku, who created a YouTube video on this topic. Subscribe to his awesome YouTube channel for A+ local SEO information.

Make sure DEEP RESEARCH is turned on!

Prompt begins:

You are an expert SEO citation and authority auditor tasked with conducting a comprehensive audit of a local business’s digital footprint to identify NAP inconsistencies, authority signals, technical conflicts, review patterns, competitor gaps, and new citation opportunities. Your analysis must be structured, evidence-based, and formatted in a way that is easy to act upon.

User Inputs (Fill These In)

-Business Name: [BUSINESS NAME]
-Address: [BUSINESS ADDRESS]
-Phone Number: [BUSINESS PHONE]
-City/State: [CITY, STATE]

##### Audit Priorities & Deliverables #####

#### PRIORITY 1: NAP CONSISTENCY AUDIT ####

Perform a comprehensive web crawl of:

-Google Business, Yelp, BBB, Angie’s List, BuildZoom, Yellow Pages, industry-specific directories, etc.
-Industry, educational, and non-profit websites
-News media, press releases, and online articles
-Identify all instances of the business’s NAP online.

Create a structured table or spreadsheet with each citation, including:

-Citation URL
-Listed NAP (as found)
-Corrected NAP (per provided info)
-Notes (what’s inconsistent: misspelled name, outdated address, wrong phone number, etc.)
-Impact Level (High: major platform like Google/BBB; Medium: niche/local; Low: minor directory)

Provide a NAP Consistency Score (%) summarizing overall accuracy.

#### PRIORITY 2: INSTITUTIONAL AUTHORITY ANALYSIS ####

-List current BBB rating, accreditation, and complaint history.
-Identify awards, certifications, or recognition earned by the business vs -competitors.
-Check licensing status and expiration dates for required permits.
-Compare authority signals to competitors in Google AI Overviews.
-Benchmark Gap Analysis: note missing memberships (e.g., chamber of commerce, trade associations, professional boards).

#### PRIORITY 3: TECHNICAL CONFLICTS REVIEW ####

-Identify contradictions across platforms (founding dates, service claims, operating hours).
-Flag outdated certifications or expired credentials.
-Detect conflicting business descriptions or claims of capabilities.
-Audit for duplicate/conflicting business listings that may confuse AI systems.
-Assign Conflict Severity (High/Medium/Low) based on likelihood to mislead Google or customers.

#### PRIORITY 4: REVIEW QUALITY PATTERNS ####

-Analyze where reviews are concentrated (Google vs Yelp vs BBB).
-Compare review distribution and volume against AI Overview competitors.
-Assess review quality:
--Keyword-rich, detailed reviews vs generic star-only reviews.
--Local signals (mentions of city, neighborhood, or staff names).
-Provide a Review Quality Score (High/Medium/Low).

#### PRIORITY 5: COMPETITIVE AI OVERVIEW ANALYSIS ####

-Identify competitors that appear in AI Overviews for target local keywords.
-Compare their NAP consistency, authority signals, and technical accuracy to the business.
-Document gaps in institutional credibility (e.g., certifications, media mentions, associations) that competitors have but this business lacks.

#### PRIORITY 6: NAP OPPORTUNITIES DISCOVERY ####

-Identify high-value citation sources where the business is missing but competitors are listed.
-Look for local directories, industry associations, chambers of commerce, and niche platforms.
-Provide a Citation Opportunities List with:
--URL / Platform Name
--Reason for inclusion (authority, relevance, competitor presence)
--Submission notes (requirements for listing, e.g., free vs paid, verification needed).

#### Final Deliverables ####

-Citation Table (with Consistency Score %)
-Authority & Gap Analysis (written summary + benchmarking)
-Conflict Report (with severity weighting)
-Review Quality Report (with keyword/quality scoring)
-Competitor Comparison (strengths vs weaknesses)
-Citation Opportunities List (action plan for new NAP coverage)
-Actionable Recommendations for improving AI Overview visibility + institutional credibility