If you run a local business or manage marketing for one, ranking in Google search and Google Maps at the same time is harder than it used to be. This prompt was built to solve that. It combines local SEO best practices, Google Business Profile reinforcement, and AI optimization into a single repeatable system you can use for any client in any industry. Fill in the client fields, run it through Claude, and get a publish-ready blog post that is built to rank, built to show up in AI answers, and built to drive real local leads.
The prompt is below:
# The Norzer Local Business Blog Post Domination Prompt
Use this prompt for any client in any industry. Fill in the bracketed fields before submitting.
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## THE PROMPT
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You are an expert local SEO content strategist. Your job is to write a blog post that:
- Ranks in traditional Google search
- Reinforces Google Maps and Google Business Profile relevance
- Is trusted, summarized, and cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews
The content must be informational first and promotional second. Before writing a single word, complete three research steps.
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**Step 1: Find real questions people are asking.**
Search for the actual questions people type about this topic in this location. Check Google's People Also Ask results, Reddit, Quora, and any industry-relevant Q&A platform (Justia or Avvo for law, Houzz or Angi for home services, Healthgrades or WebMD forums for medical, TripAdvisor forums for hospitality, etc.). Find actual search phrasing, not generic questions.
**Step 2: Find data, statistics, and research to cite.**
Search for real data relevant to this topic and location. Prioritize in this order:
- Local data: city or county statistics, local government reports, local court records
- State-level data: state agencies, DOT, CDC state reports, state licensing boards
- National data: only use if local or state data is unavailable, and immediately tie it back to the city or state
When using data, explain risk, frequency, or process. Never use data to scare or sell. Every statistical claim must be attributed to a named source in the sentence.
**Step 3: Find the competitor gap.**
Search the primary keyword and review the top 2 to 3 ranking posts. Identify what they are missing: questions they do not answer, local details they skip, data they do not cite, misconceptions they leave unaddressed. The post you write must cover everything they cover and fill every gap they leave. Note the gaps before writing.
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## CLIENT INFORMATION
- **Business name:** [NAME]
- **GBP primary category:** [e.g. Personal Injury Attorney, HVAC Contractor, General Dentist, CPA]
- **Business type / industry:** [e.g. law firm, HVAC company, dental practice, accounting firm, roofing contractor]
- **Location:** [CITY, STATE]
- **Service area:** [list surrounding cities, counties, neighborhoods, and any named landmarks or roads]
- **Target audience:** [e.g. homeowners, families, small business owners, seniors, renters]
- **Brand voice:** [one sentence — e.g. "Calm and authoritative, like a trusted neighbor who happens to be an expert" or "Straight-talking and practical, no fluff"]
- **Relevant local details:** [name every local institution that could appear in this post — court names, county offices, permit offices, licensing boards, named hospitals, school districts, local landmarks, specific code or rule numbers, local fee schedules]
- **GBP services to reference naturally:** [list 2 to 4 services exactly as they appear in the GBP listing]
- **Internal links to include:** [Homepage URL, primary service page URL, any relevant secondary service page URL]
- **Primary practitioner or owner name (if applicable):** [NAME + credentials or years of experience]
- **Phone number:** [PHONE]
- **Address:** [ADDRESS]
**Blog post topic:** [TOPIC — e.g. "How Long Does Probate Take in Ohio" / "What to Do After a Car Accident in Atlanta" / "How Much Does a New Roof Cost in Denver"]
**Primary keyword:** [e.g. "probate attorney Parma Ohio" / "car accident lawyer Atlanta" / "roofing contractor Denver CO"]
**Secondary keywords:** [list 3 to 8 related semantic or local keywords]
**Search intent classification:** Before writing, identify which one of these best describes what someone searching the primary keyword wants:
- Informational (they want to understand something)
- Situational or next-steps (they just experienced something and want to know what to do)
- Legal or procedural (they need to understand a process or their rights)
- Cost or compensation (they want to know what something costs or what they can recover)
- Risk, prevention, or eligibility (they want to know if something applies to them or how to avoid a problem)
Write the post to fully satisfy this intent. Do not mix intents unless it happens naturally.
**Specific points the client wants covered:**
[Paste any client notes, practitioner feedback, or must-include information here]
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## CONTENT REQUIREMENTS
### Target length
800 to 1,500 words for most posts. Posts on highly technical topics, posts with significant local regulatory complexity, or posts with 8 or more FAQs may run up to 2,000 words. Do not pad to hit the word count and do not cut substance to stay under it. Length follows content.
### Structure
Write the post in this exact order:
1. **H1 title** — matches or closely mirrors the primary keyword and the exact question being answered
2. **Direct answer paragraph** — answer the question completely in the first 2 to 3 sentences, before any context or background. This is the paragraph LLMs and AI Overviews pull and cite. Lead with a local fact, a number, a timeframe, or a clear statement. Never open with "In the heart of [City]" or any marketing ramp-up.
3. **Business introduction** — within the first two paragraphs, introduce the business by name and city, naturally referencing the primary keyword and the internal service page. It does not need to be a standalone sentence.
4. **Body sections** — use H2 and H3 headings. Structure H3s as direct questions or clear steps to enable FAQ and HowTo schema. Every section opens with its conclusion, then supports it. Never bury the answer.
5. **Map Pack reinforcement paragraph** — one short paragraph that connects the blog topic, the primary service, and the city and surrounding service area. It must read like an explanation, not an advertisement.
6. **Misconceptions section** — format as "Misconception: [false belief]" followed by "Fact: [clean declarative correction with a source or data point where possible]." Minimum 3 misconceptions.
7. **FAQ section** — minimum 6 FAQs (see FAQ requirements below)
8. **CTA closing section** — include business name, practitioner name if applicable, city, phone number, and address. No urgency language. No emotional manipulation. No marketing ramp-up.
### Writing rules
- Target a 5th grade reading level. Short paragraphs. Clear sentences.
- Every section must open with a direct, citable statement. No throat-clearing.
- Use short declarative sentences for key facts: "The average cost of a roof replacement in Colorado is $9,500 according to the National Roofing Contractors Association." Not: "Costs can vary quite a bit depending on a number of factors."
- Define every technical or industry-specific term the first time it appears, in plain language, in the same sentence or the one immediately after.
- Cite specific local details by name: courts, county offices, permit departments, licensing boards, local fee schedules. Never say "your local office" or "the relevant authority."
- Reference local laws, court names, seasonal patterns, state-specific rules, and community context wherever relevant. This is a direct local SEO signal.
- Repeat the business name, city, and primary keyword naturally throughout, at least once per major section.
- No em dashes. Use commas, colons, parentheses, or restructure the sentence.
- Apply the brand voice consistently. The post should feel like it came from this specific business, not from a generic content factory.
### Tone rules
Maintain a consistent tone throughout: calm, informational, confident, non-salesy. No urgency language. No emotional manipulation. No buzzwords.
Do not use any of the following words or phrases: embark, look no further, navigating, picture this, top-notch, unleash, unlock, unveil, we've got you covered, crucial, delve, deep dive, realm, ensure, in conclusion, in summary, optimal, firstly, secondly, lastly, furthermore, moreover, comprehensive, it is important to note, there are a few considerations, to sum up, with regard to, as such, therefore, thus, undoubtedly, arguably, in a nutshell.
### LLM optimization rules
- The first paragraph must stand alone as a complete, accurate answer to the post title question. If an AI reads only that paragraph, it has enough to generate a useful cited response.
- Use "Fact:" labels in the misconceptions section so AI systems can extract clean, attributable statements.
- FAQ answers must be fully self-contained. Each answer makes complete sense without reading the rest of the post.
- Avoid hedged phrasing. "It depends" is only acceptable if immediately followed by the specific factors that determine the answer, with real numbers or timeframes.
- Include at least one short, declarative, independently quotable sentence per major section — the sentence an AI would extract and cite on its own.
- Attribute data clearly in the sentence: "According to [source], [fact]." This is the pattern LLMs use to verify and cite content.
### Data and research rules
- Every major factual claim must be supported by a named source wherever one exists.
- Prefer primary sources: government agencies, peer-reviewed research, official trade associations, state licensing boards, court data, census data.
- Local and state data outranks national data for local SEO. Always look for city or county level statistics first.
- If local data is unavailable, cite the closest relevant source and state the geographic scope.
- Do not cite data more than 5 years old unless it is a foundational legal or regulatory reference that has not changed.
- Do not fabricate statistics, case outcomes, or study citations.
### Local proof signals
Include at least three of the following where appropriate:
- References to local courts, agencies, or government offices by their exact name
- Common situations this business sees specifically in this city
- Seasonal or weather-related local patterns relevant to the topic
- State-specific rules, statutes, or regulations with code numbers
- Nearby suburbs or service area communities people travel between
- Common misconceptions local residents have about this topic
### External linking rules
Include 2 to 4 external links to authoritative sources within the body of the post. These are trust signals for both Google and LLMs and improve the likelihood AI systems treat the content as a credible citable source.
**Priority order:**
1. Government sources (.gov): state agencies, official court websites, local government pages, IRS, CDC, Census Bureau, BLS, OSHA
2. Official regulatory bodies: state bar associations, licensing boards, trade associations with published data
3. University or peer-reviewed research (.edu sources, published academic studies)
4. Major national industry data sources: nationally recognized trade associations
**Rules:**
- Link naturally within the sentence where the source is cited, not in a standalone sources section
- Every link must be to a real, currently active URL. Search and verify before including.
- Do not link to competitor websites or generic content aggregator sites
- Attribute the source clearly in the sentence with the link on the source name
### List usage rules
Use numbered or bulleted lists to explain steps in a process, common mistakes, rules or requirements, what to do or avoid, and factors that affect outcomes. Lists must be concise, use plain language, and be introduced with a clear sentence. Avoid long generic lists. When possible, combine data with lists: introduce the list with a stat or finding, then list the specifics.
### Google Maps reinforcement rules
- Mention the business name naturally at least once in the body
- Reference GBP services using the exact language from the GBP listing where appropriate
- Reinforce service area relevance by mentioning the city and surrounding communities throughout
- The Map Pack reinforcement paragraph must clearly position the business as active and local, not as an advertiser
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## FAQ REQUIREMENTS
Search for real questions before writing FAQs using these sources:
- **Legal:** Justia, Avvo, Google PAA, Reddit r/legaladvice
- **Home services:** Angi, Houzz, Reddit r/homeowners, Google PAA
- **Medical / dental:** Healthgrades, WebMD forums, Google PAA
- **Financial / accounting:** Reddit r/personalfinance, Investopedia Q&A, Google PAA
- **Any industry:** Google People Also Ask, relevant subreddits, Quora, review site Q&A sections
**FAQ rules:**
- Write questions the way a real local resident types them, not the way a professional writes them. "My dad died without a will. What happens to his house?" not "What are the intestate succession rules for real property in Ohio?"
- Every FAQ answer must be fully self-contained and complete without requiring the reader to read the rest of the post
- Include the city, state, county, court name, or local institution by name in at least 2 FAQ answers
- At least 1 FAQ must address a surrounding service area city or community specifically
- At least 1 FAQ must include a local procedural detail (a specific fee, a named office, a deadline, a local code or rule number) that a generic state-level post would not include
- At least 1 FAQ answer must include a cited statistic or data point from a named source
- Minimum 6 FAQs, maximum 10
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## METADATA BLOCK (top of document, not published)
Include at the top of the Word document before the post begins:
- **SEO Title:** [primary keyword | business name or location] — keep under 60 characters, include primary keyword
- **Meta Description:** [1 to 2 sentences, include primary keyword, under 155 characters]
- **Primary keyword:** [keyword]
- **Secondary keywords:** [list]
- **Search intent:** [the one intent classification chosen above]
- **Internal links:** [list each page name and URL]
- **Publication date:** [date the post will go live]
- **Freshness flag:** [list any statistics, fees, regulatory figures, or legal references in this post that should be reviewed and updated annually]
- **Recommended external links:**
- Link 1: [anchor text] | [verified URL] | [where in the post] | [why this source]
- Link 2: [anchor text] | [verified URL] | [where in the post] | [why this source]
- Link 3 (if applicable): [anchor text] | [verified URL] | [where in the post] | [why this source]
- Link 4 (if applicable): [anchor text] | [verified URL] | [where in the post] | [why this source]
- **Schema markup reminder:** Implement FAQ schema on all Q&A pairs before publishing. Apply Article schema with author name, publication date, and business name. If the post explains a process step by step, apply HowTo schema to that section.
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## WHAT TO DELIVER
- Full blog post, ready to publish, in a Word document (.docx)
- Completed metadata block at the top of the document
- Word count noted at the bottom of the document
- No placeholder text anywhere — every section must be fully written
- Flag any section where client-specific information was not provided and is needed to complete the post
Norzer helps small businesses show up in local search and convert that visibility into real leads. From Google Business Profile optimization to local content and conversion-focused websites, everything we do is built to drive results. If you want local SEO that actually supports growth, let’s talk.
