{{brizy_dc_image_alt imageSrc=

Case Study: Mizak & Pacetti

  • Ryan McCain
  • April 15, 2026
  • 12:18 pm
  • 0 comments

Client: Mizak & Pacetti, LLC Market: Parma, Ohio Industry: Legal / Law Firm Agency: Norzer

The Challenge

Mizak & Pacetti is a family-owned law firm in Parma, Ohio. The attorneys live in the community they serve and handle cases personally, not through layers of staff. But their digital presence wasn't reflecting that.

When Norzer took over in early 2025, the site was running on a broken Drupal build, getting 1 to 2 clicks per day, and those were likely bots. Big downtown Cleveland firms and other local competitors were dominating Parma search results, even though Mizak & Pacetti had something none of them could claim: attorneys who actually live in Parma and are part of the community they serve.

Our goal was simple. Make Google understand what made this firm different and put them in front of the Parma residents who needed them most.

What We Did

As part of the Norzer Local Domination System, we built a full local SEO and content plan from the ground up:

Local SEO Infrastructure

  • Google Business Profile optimization
  • Local SEO optimized service pages
  • Schema markup implementation (LegalService, Attorney, FAQ, BreadcrumbList)
  • On-page technical SEO audit and corrections
  • And much more

Content Strategy

  • Hyper-local blog content targeting Parma and Cuyahoga County search intent
  • FAQ content structured for rich result eligibility and AI citation
  • Practice area pages rewritten for local keyword density and E-E-A-T signals
  • LLM-optimized content structured to be cited by ChatGPT, Perplexity, and Google AI Overviews
  • Every content piece built around Google's E-E-A-T standards: Experience, Expertise, Authoritativeness, and Trustworthiness

AI Search Visibility

  • Entity reinforcement throughout all content (attorney names, firm name, practice areas, geography)
  • Clean, definitive statements formatted for AI summarization
  • Tracking of AI Share of Voice across 10 branded and practice-area prompts

The Growth

From 1 to 2 clicks per day to over 20 clicks per day on average, with peak days hitting 52. Impressions grew from near zero to over 3,000 per day. Rankings moved from page 3 and beyond to consistent page 1 placement across core practice area keywords. And the leads followed. The firm went from 1 to 2 email leads per month to now averaging 20 or more, with call volume also increasing drastically. The growth was significant enough that the firm had to bring on additional attorneys just to handle the volume. All of this in just over a year.

AI Search Results

Mizak & Pacetti went from zero AI visibility to dominatingShare of Voice for Parma legal searches across multiple AI platforms. When someone asks ChatGPT, Perplexity, or Google AI Overviews about lawyers in Parma, Mizak & Pacetti shows up.

The Visby Share of Voice tracker showed the firm mentioned or recommended in response to prompts like:

  • "Best lawyers in Parma Ohio"
  • "Best DUI lawyer in Parma Ohio"
  • "Best divorce lawyer in Parma Ohio"
  • "Best criminal defense lawyer in Parma Ohio"

Why It Worked

Mizak & Pacetti had a real story: local attorneys, direct access, full-service representation under one roof. Norzer built the infrastructure to make sure Google and AI search tools could find it, trust it, and surface it above the competition.

No shortcuts. No templates. No cookie-cutter strategy recycled from another client. Just solid local SEO work done right, built around what actually makes this firm different.

And honestly, we're just getting started.

Ready to Be the Mizak & Pacetti of Your Market?

If you're a law firm or any local business that should be ranking higher and generating more leads, let's talk. The consultation is free. The results are real.

RECENT POSTS

{{brizy_dc_image_alt entityId=
Video: How to find out what Google My Business (GMB) categories your competition is using using GMBspy.
In this video tutorial, I show you how to use a really cool (and free) Chrome extension called GMBspy (GMB Spy) to find out all of the Google My Business (GMB) business categories a business is using. This is important because Google only shows your the primary category chosen. It's critical that you understand what […]
READ MORE
{{brizy_dc_image_alt entityId=
Video Tutorial: Scrape Google Search Results (SERP) using a free SEO tool called Thruuu! It’s Similar to Surfer SEO.
In this video tutorial, I show you how to use Thruuu. Thruuu is an awesome tool I just came across today. It does a lot of what Surfer SEO does without the price tag. It could be a good free alternative option to Surfer SEO for you. Thruuu website: https://app.samuelschmitt.com/​ Creator Twitter profile: https://twitter.com/samuelschmitt   […]
READ MORE
{{brizy_dc_image_alt entityId=
Video Tutorial: How to use the Google NLP API to build SEO-optimized content/copy. AI/MI SEO Basics!
In this video, I will show you how to use the Google Natural Language Processing (NLP) API to help you build and SEO-optimize your content and copy. This video will provide you with a very basic understanding of how machine learning (artificial intelligence) analyzes and interprets content. These are the resources mentioned in the video […]
READ MORE

WHY NORZER?


We're not a giant agency chasing big brands. We're a small business built by an old-school hacker and animal lover who still believes business should be personal.

At Norzer, we combine cutting-edge SEO and GEO tools with hands-on, relationship-driven service backed by our Certified Google AI Professional credentials. We take the time to understand your niche, your competition, and what truly drives results in your local market.

Based in Louisiana and proudly crypto-friendly, we deliver expert Local SEO, WordPress design, secure hosting, and blazing-fast performance built to generate real leads. As Certified Google AI Professionals, we don't just understand best practices — we understand how AI is reshaping local search and build your strategy around it.

With one client per city and a private chat room for direct access to our team, you get unmatched support and a long-term partner invested in your growth. We genuinely value our partners and send surprise gifts every month. It's just our way of saying thanks. Learn more about Norzer!

TESTIMONIALS

"I consider Norzer my biggest advantage in technology. Ryan and his team bring a level of expertise and dedication that is hard to find. Norzer has exponentially helped grow my (SantaYearRound.com) Santa for Hire business from nothing to getting a lead per day + and this, the Christmas season, I’m unable to fulfill all of the requests . Ryan knows his local SEO . At this rate, Norzer is gonna create a monster I’ll hafta hire help ."


Santa Mac

Professional Santa

"These guys took my broken, overly coded website and completely turned it around! They made it easy for me to make updates without worrying about breaking anything and got me back to making sales fast. On top of that, they boosted my SEO, making sure my site is not only functional but also driving traffic like it should."

Brandon Piper

Business Owner

"We initially hired Norzer to do some WordPress security work after our website was compromised and were so impressed we decided to hire than for SEO work and also migrated from one of the web hosting big boys (terrible support) to Norzer. The support is great because it's personalized and the people you work at Norzer know you and your business. You aren't getting some entry level support technician 4 time zones away. I'm very happy with our decision to work with Norzer in different domains."


Anna Brody

Marketing Manager

WORK WITH NORZER

There are many digital marketing agencies out there offering professional digital marketing and website services. None are quite like Norzer. We make the process simple and risk-free, even for small businesses that don’t even know where to begin. Here’s how the process works:

Step 1: Schedule a free consultation.

Step 2: We will discuss your current business goals and present a plan of how Norzer can help you increase leads.

Step 3: Norzer goes to work developing and implementing a strategy that will produce results that align with your business goals.

The best part: you don’t owe us a dime until for our initial analysis. You are free to take our analysis and do your own work if you choose. You work tirelessly to ensure the best possible experience for every customer who steps foot in your door or visits your website. We do the same. Help us help you!